Rob Ford
Biography:
With over 30 years of experience as a primary teacher and school leader in the UK and internationally, Rob Ford is a qualified ACC Executive Coach with the International Coaching Federation. He holds a Master’s in Educational Leadership and the NPQH. Rob specialises in transformative coaching that empowers educators and school leaders to thrive and reach their full potential. He has worked in, and supported, schools across a wide spectrum of contexts—from Outstanding to Inadequate—and brings a wealth of insight into school improvement and system leadership.
Rob has coached and delivered training across a wide range of NPQs, including NPQ for SENCOs, Leading Teacher Development, Senior Leadership, and Headship. He combines deep knowledge of leadership development with a practical understanding of the challenges facing educators today—both in the UK and overseas.
Coaching Approach
Rob’s coaching style is client-centred, curious, and non-judgmental. He creates a safe, reflective space where clients can explore challenges, gain clarity, and develop sustainable strategies for growth. Grounded in the belief that every leader is on a unique journey, Rob helps individuals navigate complexity, unlock their potential, and move forward with confidence and purpose.
Areas of Expertise
Career Coaching – supporting teachers and leaders to thrive, not just survive
Leadership and Team Development
Support for Educators in Schools Requiring Rapid Improvement
Coaching for Educators with Diagnosed or Suspected ADHD
International School Leadership Support
Headteacher Appraisal and Development
Rob offers remote coaching sessions worldwide and can provide in-person coaching in the Midlands or North West of England.
If you're looking for coaching support for yourself, your team, or your school, Rob would love to hear from you.
Key Strength Areas:
- Coaching school support staff
- Executive leadership
- Facilitative coaching for teachers
- Role transitions
- Strengths-based coaching / mentoring
- Wellbeing
Areas / Sectors:
- Business / Organisations
- Education
- Public Sector
Services:
- Coaching Supervision
- Designated Safeguarding Lead Supervision
- Early Headship Coaching Offer
- Early Years Supervision
- Executive Coaching
- Governor Mentoring
- New to Leadership Coaching
- NPQ Coaching
- SENDCo Supervision
- Systemic Team Coaching
Specialisms:
- Aspiring Coaches
- Board Members
- Business Managers / Leaders
- Civil Service Leaders
- Council Leaders
- Early Years Leaders
- Emergency Services Leaders
- Environmental Protection Agencies
- Exec / Managing Directors
- Executive Coaches
- Executive Leaders
- Governors
- Health and Social Care Leaders
- Human Resources Leaders
- Leaders in Charities
- New Headteachers
- New to Coaching
- NPQ Participants
- Public Sector Executives
- Regulatory Body Leaders
- Safeguarding Professionals
- School / Trust Business Professionals
- SENDCOs
- Senior Leaders
- Teachers / Support Staff
- Teams
- University Leaders
Formats:
- In person
- Online
- Telephone
Location:
- UK: North West
Experience:
- All through
- Business coaching / mentoring
- Charity coaching / mentoring
- Different phases
- DSL
- Executive Leadership
- EYFS Practitioner
- Headship
- Junior
- Primary
- Public sector coaching / mentoring
- School Leadership
- Secondary
- SENDCO
- University coaching / mentoring
Qualifications / Accreditations:
- Member of AoC
- Member of ICF
- NPQH Qualified
Years of Experience:
3-5
If you are an LLSE NPQEL or NPQH participant looking to book your free Executive Coaching Sessions, please use the form below.